The ROSE Initiative

The ROSE Initiative

The Responsible Ownership for Sustainability and Environment (ROSE) Initiative is our flagship project, designed to address the challenges of litter management and environmental preservation. The initiative encourages organizations to adopt and maintain road segments, focusing on litter control, and the introduction of innovative, eco-friendly technology like the Gobbler, a battery-operated litter picker.

Litter & its types

Litter is any kind of trash thrown in small amounts, especially in places where it doesn’t belong. With time, it heaps up. The practice is unlawful because it costs municipalities millions of rupees annually in cleanup costs. It also portrays a bad picture of an area. The most frequent littered stuff are as follows

  • Plastic
  • Paper
  • Metal
  • Glass
  • Organic

What are the impacts of Litter?

Around 1.9 billion tones of litter end up in the ocean every year. Litter is not just an ugly or an aesthetic problem; it has serious environmental consequences that can persist for decades. Styrofoam container takes up to a million years to decompose and break down. A disposable diaper can take more than 500 years; cigarette more than 10 and even orange or banana skins stick around for more than a month. Litter has the potential to cause harm to human health, safety, economy, as well as the environment. Significant amount of money is spent to collect and clean up the litter that many people have thoughtlessly tossed out on the streets and other public spaces

Environmental Impact

Pollution: Litter contributes to soil, water & air pollution. Also, It clogs waterways, leading to flooding in urban areas during monsoons. For instance, Mumbai's 2005 floods wereexacerbatedbyplastic-cloggeddrains.

Wildlife Harm: Animals can ingest or become entangled in litter, leading to injury or death. Marine pollution is another critical issue, with an estimated 0.6 million tones of plastic enteringIndia'soceansannually.

Impact of Cigarettes

Collection of Cigarette butts which represent 2% in volume of the wastes of urban areas (parks, roads) in the world, and 40% of Sea wastes. Cigarette Buds contain more than 4000 toxic chemicals and pose serious risks to the health of wildlife, humans, and marine and freshwater organisms.

Bud filter can take up to 10 years to decompose during which time they leach heavy metals and toxic chemicals into the environment.

Health Impact

Microplastics have been found in drinking water sources and food products, with potential long-term health effects still being studied.

The accumulation of plastic waste leads to clogging and potential breeding grounds for disease vectors like mosquitoes, contributing to the spread of dengue and malaria.

The burning of plastic waste releases carcinogens and other toxic substances, leading to respiratory issues and other health problems in nearby communities.

Economic Impact

Cleanup Costs: Municipalities spend significant amounts of money on litter cleanup efforts. (Uncollected plastic packaging waste accounts for USD 68 billion of this loss)

Tourism Decline: Littered areas are less attractive to tourists, leading to potential revenue loss for local economies.

According to a FICCI report, India could lose over USD 133 billion worth of material value used in plastic packaging

The solution we Provid

Garbage vulnerable points (GVP) are those areas where the garbage gets piled up because of the constant dropping of garbage by the local earlier.

Beautification of GVP’s

In India, we expect that sweeping would accomplish both sediment collection as well as litter collection, but it differs

Collection of Litter